Bob Bly – How To Write Million Dollar Ads, Sales Letters, And Web Marketing Pieces

How To Write Million Dollar Ads, Sales Letters, And Web Marketing Pieces

If you want to improve your sales and profits exponentially, the secret to doing it is: more powerful concepts and sales copy.

Have you ever run an ad or mailed a sales letter you were sure would sell like crazy – only to have it fail dismally?

If you’d like to put an end to the dismal results you’ve been getting… if you’d like to be able to write the kind of copy that makes products disappear off the shelves and sells services like crazy… if you’d like to super-charge the performance of every ad, sales letter, or web marketing piece you create, I’ve got good news for you.

There’s a powerful new Course that will show you, step-by-step, everything you need to know to craft the tightest, toughest copy imaginable. Copy that sells and sells – and sells some more! It’s called the How To Write Million Dollar Ads, Sales Letters, And Web Marketing Pieces course.

This course is unlike anything you’ve ever seen. Because it features 23 of the most sought after copywriting and marketing experts in the country to show you, step-by-step exactly how they created some of their most successful marketing pieces.

Each of these experts, gives you a blow-by blow account of precisely how they conceive and create winning ads, sales letters, and web marketing pieces.

They leave no stone unturned, and literally spill every inside secret you could ever want for packing more selling power into every ad, sales letter and web marketing piece you create.

Stop Risking Your Valuable Time, Effort, And Money On Ineffective Marketing – Put 23 Leading Experts On Your Team And Watch Your Sales Soar

Experts like:

• Karen Anderson
• Don Bice
• Bob Bly
• Larry Chase
• Marty Chenard
• Declan Dunn
• T. Harv Eker
• Randy Gage
• Gary Halbert
• Dr. Paul Hartunian
• Don Hauptman
• Dan Kennedy
• Dr. Audri Lanford
• Dr. Jeffrey Lant
• Ted Nicholas
• Mike Pavlish
• Brad Petersen
• Russ Phelps
• Murray Raphel
• Bob Serling
• Joe Vitale
• Brian Voiles
• Pamela Yellen

This comprehensive new resource is packed with the proven strategies of these leading experts. Each expert painstakingly lays out the complete details of some of their most successful marketing campaigns – space ads, direct mail campaigns, and Internet marketing.

They break each piece down block-by-block and show you what they were thinking, the strategy that drives the piece, and every last detail on how the piece was created.

That’s what How To Write Million Dollar Ads, Sales Letters, And Web Marketing Pieces gives you. Access to the inside strategies and marketing secrets of the top experts at creating space ads, direct mail campaigns, and web marketing. Here’s a sampling of what you’ll find in this powerful resource:

Section 1: How To Write Million Dollar Sales Copy

This special 65-page section will give you a foundation for everything else that follows in the Course. Here are the components you’ll find in this section:

1. Lock in greater sales with these 4 Major Selling Principles. Getting your prospects and customers to take the action you want is much easier when you understand and apply these 4 powerful principles.
2. Increase the selling power of all your marketing and copy By creating maximum response offers. In today’s market, your offer makes or breaks your success. Crafting a powerful, highly profitable offer is easy when you understand how. You’ll get comprehensive details on how to do just that and start enjoying greater sales volume right away.
3. Pump up your profits with this “Maximum Response Marketing Power Formula”. This is a 14-step “recipe” you can use to create your own copy. You’ll get detailed, step-by-step instructions for creating highly profitable ads, sales letters, and web marketing with minimum effort.

Next we move on to applying what you’ve just learned. To immediately put this information to practical use, you get complete annotated versions of some very successful marketing pieces. This includes two space ads, a postcard mailer, a sales letter, and a web marketing piece. Each block of each piece is numbered and explained, block by block, in complete detail.

This “working tour” of the five sales pieces leaves no stone unturned. You’ll see precisely how each piece was created, what structure was used, and the logic behind each critical decision. More importantly, you’ll be able to take the lessons from each piece and apply them to your own copy for maximum results.

Section 2: The Headline Clinic

Powerful headlines are crucial to the success of any marketing piece. In this section, Bob Bly, T. Harv Eker, Gary Halbert, Dan Kennedy, Ted Nicholas, Brad Petersen, Joe Vitale, and Brian Voiles will show you everything you need to create the kind of headlines that get optimum results.

You’ll discover what’s crucial to include in every headline, what to absolutely avoid, and ethical ways to “swipe” winning headlines from other ads and sales letters. When you’re done with this section, you’ll be a master at creating headlines that sell much more of what you have to offer.

Section 3: 20 Leading Experts Take You On A Step-By-Step Tour Of Some Of Their Most Profitable Promotions

This section is packed with powerful examples of ads, sales letters, and web marketing pieces that have sold millions of dollars worth of products and services. Each piece has proven itself many times over in the marketplace. There is no
textbook theory, no wishful thinking, no fluff or filler. It’s all hard-hitting, proven strategies and copy you can start using today to create your own winning sales pieces.

20 of the top marketing experts in the country reveal their trade secrets for creating marketing and copy that produces exceptional results. Each piece is broken down block-by-block and numbered. Then each numbered block is dissected and laid
out in complete detail. You see the strategy each expert used, the techniques, offers, guarantees, risk reversals… and every other component that makes these pieces produce such powerful results.

Take a look at what you get in this innovative section:

• Karen Anderson. How to use endorsed copy and offers to create an explosion of sales on the Internet.
• Don Bice. Inside secrets of a sales letter that’s pulled in steady profits month after month for over 10 years. Plus a powerful sales letter for a business opportunity.
• Bob Bly. A sales letter demonstrating how to sell technical workshops by the master of business-to-business marketing.
• Larry Chase. A powerful press release that brought in thousands of subscribers to Larry’s online newsletter. This is a masterful example of using the hook of a free service to drive a lot of traffic to your web site.
• Marty Chenard. How to use postcard mailings and an ingeniously simple sampling technique to win paid subscribers to a newsletter.
• Declan Dunn. How to sell a high-ticket product on the Internet. Declan obliterates the myth that only low-cost items can be sold online.
• Randy Gage. Randy’s powerful space ad that made his book on multi-level marketing a best seller. Plus a sales letter that shows you how proper bending of traditional marketing rules can produce exceptional results.
• Dr. Paul Hartunian. Secrets for creating low-cost inserts that produce impressive profits. Paul reveals how to create a substantial six-figure income with this simple technique.
• Don Hauptman. Don is known the world over for his classic headline and campaign “Speak Spanish [French, German, etc.] Like a Diplomat!” that sold tens of millions of dollars worth of language courses. He shares a new space ad that’s being used to sell a famous information product.
• Dan Kennedy. In this spectacularly successful direct mail letter, Dan demonstrates how the magic of the word “free” coupled with an almost too-good-to-be-true offer moves a lot of product.
• Dr. Audri Lanford. Does long copy sell? You bet it does. Discover how Audri uses a 36-page “reportlet” to create a large volume of sales.
• Dr. Jeffrey Lant. No-holds-barred advice from a marketing legend on how to make the Internet and e-mail marketing produce impressive profits.
• Ted Nicholas. The latest space ad from the man who has sold over $200,000,000 worth of books through his mastery of creating compelling space ads.
• Mike Pavlish. Discover the inside secrets of selling through magalogs, the format all major newsletter publishers rely on to build huge volumes of subscribers.
• Brad Petersen. Here’s a problem everyone wishes they had. Brad explains the 2-page space ad he created for a client that sold so many pool cues, they couldn’t produce enough product to fill all the orders and had to stop running the ad!
• Russ Phelps. Discover the secrets of successful tear-sheet mailings by one of the most successful copywriters in the country.
• Murray Raphel. Marketing legend Murray Raphel reveals a 1-page letter he created that sold over 5000 copies of a hard-cover book.
• Joe Vitale. Master copywriter Joe Vitale shows how he breaks all the rules and uses a simple, 2-page letter to sell a $795 product. Plus, he reveals his secret for creating “publicity style copy” to make impressive sales with e-mail marketing.
• Brian Keith Voiles. How a simple postcard mailing brings in a phenomenal $26.97 for every dollar invested in marketing.
• Pamela Yellen. These space ads focus on two-step “upgrade selling” – using a free or low-cost report to identify prospects, then selling them high-ticket items through the report. A powerful weapon to add to your marketing arsenal.

The Course is packed with everything I’ve just described above. You get a massive manual (462 pages!) with all three sections:

1. How To Write Million Dollar Sales Copy
2. The Headline Clinic
3. 20 Leading Experts Take You On A Step-By-Step Tour Of Some Of Their Most Profitable Promotions