DIY Media Maker Course
Learn how to make Common Craft Style videos using the Six Skills of Animated Video Production.
Is This Course For Me?
Here’s a simple question to consider: are you ready to shake up how you think about communicating and try something new?
This course is for people who are ready to solve problems. Now more than ever, clear communication matters. Long articles and policy documents are easy to ignore. You can do better. Animated explainer videos are a resource that accomplishes a few powerful goals:
Efficient Communication – Short explainer videos can pack a more effective punch that text or a presentation.
Attractive Presentation – Common Craft Style videos offer an attractive and professional resource that people find interesting and remarkable.
Shareability – Short explainer videos can go places you can’t. Let them do the heavy lifting.
Why This Course Matters
When you don’t have tens of thousands in the budget for explainer videos, you still have a great option to create compelling and useful explainer videos. Today, it’s possible to use common and affordable tools like PowerPoint and screencasting software to turn your ideas into quality do-it-yourself animated videos.
With years of experience creating professional explainer videos, we wanted to make it easy for anyone to create their own – and have them look professional. We’ve spent over a year developing and refining a step-by-step methodology for producing DIY animated explainer videos with quality results.
Whether you’re a professional who is:
• Introducing a new project
• Presenting research to a group
• Changing a company policy
• Making your case for funding
• Training colleagues or customers
• Demonstrating a product
• Or even requesting a new position
Carefully crafted explanations and explainer videos will help you make the most of these opportunities. Your ability to build support, respect and attention depends on others understanding your ideas.
Your Instructor
Lee LeFever has been a professional explainer for over 10 years.
He is the founder of Common Craft, an international keynote speaker and author of The Art of Explanation (Wiley, 2012). He is also credited with inspiring the online “explainer” video industry. In his work, he’s helped companies such as Google, Intel, LEGO and Ford to explain their products. His explainer videos have been viewed over 50 million times and licensed to professionals and organizations in over 50 countries.
What Will I Learn?
The DIY Media Maker Course walks you through the six skills of animated video production with a focus on clarity and understanding. The skills below follow our tested methodology for creating DIY animated videos.
- Write Your Script. Transform your ideas into a script that will become the narration for your video.
- Create Your Storyboard. Develop your ideas for each visual scene.
- Find or Create Visuals. Learn to create DIY visuals for your video or find ready-made visuals online.
- Record Your Voiceover. Record and edit your narration.
- Animate Visuals. Use PowerPoint animation features to make your visuals move on the screen.
- Produce Your Video. Use screencasting software to record and edit your video.
How Will I Learn?
This course is a multimedia experience. You’ll learn and practice explanation and media creation skills with a variety of media and tools:
- Grasp concepts via explanations, stories and anecdotes in friendly, readable writing.
- Develop animation and production skills quickly via 20+ short videos.
- See ideas come to life through original hand-drawn visuals throughout the course.
- Test and evaluate your progress with quizzes and exercises designed to make it productive and fun.
- Download multiple guides and templates to take with you.
- Practice creating DIY explainer videos! Exercises in each chapter focus on preparing for and producing videos you can put to work immediately.
- Download a free pack of 100 Common Craft Cut-outs you can use for visuals in your video.
Course Curriculum
- Welcome!
- A Solid Foundation
- The Secret Sauce(s)
- Tools and Processes
- Write Your Script
- Create Your Storyboard
- Finding and Using Visuals
- Creating Your Own Visuals
- Understanding Audio Production
- Recording and Editing Voiceovers
- Animating Visuals in PowerPoint
- Recording and Editing Your Animated Video with Screencasting
- Product Focus: Amimated Videos with Camtasia
- Putting Your Video to Work
- Your Completion Certificate and More
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